Technology https://goebt.com Mon, 23 Jun 2025 21:39:09 +0000 en-US hourly 1 https://goebt.com/wp-content/uploads/2024/08/Favicon.svg Technology https://goebt.com 32 32 What Is Demand Forecasting? How Small Retailers Can Predict and Prepare for Demand https://goebt.com/what-is-demand-forecasting/ Tue, 27 May 2025 15:56:16 +0000 https://goebt.com/?p=31932

What is Demand forecasting? Demand forecasting helps small retailers predict what customers will buy and when. By using data, you can avoid stockouts, reduce waste, and prepare for seasonal trends. Learn how forecasting tools can optimize your inventory and boost your store’s success.

Why Demand Forecasting Matters for Small Businesses

Balancing stock levels is a challenge for many local store owners. The problem is a simple one: keeping too little of a staple product on-hand is a surefire way to irritate customers and lose business, but holding onto too much creates storage issues (and, in the case of perishables, product waste).

Winter holidays, the annual back-to-school shopping frenzy, and even hot social media trends all affect consumer demand, and can leave the average corner store struggling to maintain this delicate balance without a good forecasting process in place.

Forecasting allows businesses to better serve customers by proactively readying for changes in buying habits (as opposed to always reacting to products suddenly in low supply). And here’s the good news — you don’t need to be a big-box chain with a dedicated analytics department to implement some basic forecasting systems.

Common Mistakes Retailers Make Without Demand Forecasting

Relying on Gut Instinct Over Data

Many independent retailers still use guesswork to reorder products—basing decisions on what “feels” low or what sold last month. But what worked last month might not reflect future demand, especially if factors like weather, holidays, or events played a role.

Sales Data ≠ Forecasting

Simply pulling a sales report doesn’t give a complete picture. Demand forecasting combines historical data with trend analysis to help you plan ahead—avoiding costly over- or under-ordering.

But here’s the rub: in each case, these methods assume current sales data is a reflection of future demand. That’s problematic for stores looking to prepare, rather than just reacting to demand as it evolves. In simple terms, just because you sold 100 units of soda last month doesn’t mean you’ll sell 100 again this month — especially if last month included a big summertime holiday or unusually warm weather.

Experience counts, but it shouldn’t be the only thing guiding purchase orders. Without hard data, stores run the risk of missing out on sales and tying up capital in unnecessary inventory. Forecasting offers a smarter alternative; one that both anticipates patterns and supports a store owner’s instincts with real-time information.

Forecasting Tools Are More Accessible Than You Think

You don’t need expensive software or a data analyst to get started. Modern POS systems already include basic forecasting tools that can:

  • Set and monitor par levels for popular items

  • Auto-generate purchase orders when inventory dips

  • Track vendor catalogs and simplify reordering

Automated reordering can save hours of manual inventory checks, emails, and spreadsheet work.

These systems can also be “taught” to recognize seasonal fluctuations via advanced pattern recognition. A POS equipped with forecasting tools might raise par levels for certain products in October in preparation for Thanksgiving, then scale them back as demand drops off. Over time, the system can learn your specific store’s various demand rhythms and create orders accordingly.

Data Accuracy Is the Key to Reliable Forecasting

Clean In, Clean Out

Forecasting is only as good as the data you put in. Many forecasting problems stem from disorganized inventory data—duplicate SKUs, misspelled items, or unlabeled backstock.

Adopting a “clean in, clean out” strategy ensures your data stays accurate. This means:

  • Every item is scannable and properly labeled

  • Product categories are clearly defined

  • Inventory counts are regularly updated

Forecasting for Seasonal Demand

Depending on your location, seasons could mean the start of the school year, local festivals, religious holidays, or even monthly government benefit cycles. Whatever the “seasons” might be for your store, forecasting helps to prepare and adjust orders to ensure your customers can find what they need when they need it.

Demand forecasting tools are also adaptable — maybe more people are expected to travel this summer, or prices of certain staple goods have changed, or a competitor recently opened nearby. Forecasting tools help you factor in these changes, as well as multiple years of data (excluding outliers like 2020) to form more accurate projections.

Final Thoughts: Start Small and Scale Up

You don’t need to be a data scientist to use forecasting tools. With the right POS system, you can start today by:

  • Identify high-traffic SKUs and set par levels.
  • Clean up important vendor contacts
  • Digitize ordering
  • Schedule regular inventory reviews for key seasonal categories (e.g. drinks in the summer, baking goods before holidays)

The more you use the system, the better it gets. And once you understand what demand forecasting is, you’ll never go back to guessing again.

Enhance Your Point of Sale System to Take Advantage of This Useful Feature

Unsure of how to get started with upgrading your current POS system? CHEXIT, a brand of goEBT, offers POS solutions for busy merchants just like you. Contact us today to learn how we can help with demand forecasting.

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Boost Margins with Value-Added Services: Smart Strategies for Grocery Retailers https://goebt.com/boost-margins-with-value-added-services/ Thu, 01 May 2025 18:54:18 +0000 https://goebt.com/?p=31446

In today’s competitive grocery landscape, small and mid-sized stores must find creative ways to stay profitable without raising prices. One of the most effective strategies is to boost margins with value-added services—enhancements that improve the customer experience and drive loyalty. From smarter POS systems to personalized rewards programs and curbside pickup, these services help stores stand out, attract more shoppers, and ultimately increase profitability.

Profit margins are a key indicator of grocery retail success. But a harsh reality facing today’s small-to-mid-sized grocery and convenience stores is that profit margins are razor thin, typically between 1% to 3%. This means that a grocery store bringing in a weekly revenue of $20,000 will earn between $200 and $600 in profits. To compensate for such lean margins, grocery stores must rely on high sales volume and inventory turnover to compete and survive.

​​Several factors can affect profit margins for smaller grocery stores, including: 

  • Current economic conditions 
  • Supply chain volatility
  • Operational costs (rent, utilities, and payroll)
  • A store’s size and location, local competitors, and customers’ buying power
  • Competition from larger brand supermarkets and online grocery services 

And while many of these factors are out of grocers’ hands, they can still control and even enhance their ability to boost profit margins without raising prices. Even a small uptick in revenue can make a huge difference in the bottom line. 

Of course, a logical solution would be to raise prices. While that can have the desired effect of bringing in more profits, it can also be a double-edged sword, as raising prices could cause existing customers to abandon your store in favor of the competition. 

A better solution lies in adding value-added services (VAS) to your repertoire. 

What Are Value-Added Services and Why Do They Matter?

Value-added services (VAS) are additional offerings that go beyond a business’ core product or services. The main purpose of VAS is to enhance the customer experience without increasing costs. It may take a one-time investment in POS equipment or upgrades to existing systems, but in the long run, it’s a commitment to future success that will pay for itself.

Simply put, VAS is a thoughtful enhancement that makes shopping easier or more enjoyable for customers. These value-added services can take many forms, like complimentary food samples or an app that lets customers order online for curbside or in-store pickup. Whether physical or digital, the common goal is clear: they deliver added value without added cost.

How Technology Can Enhance the Benefits of Value-Added Services

Value-added services enhance the customer experience by offering extra benefits beyond the core product or service, strengthening customer loyalty and retention. When customers feel they’re getting more, they’re more likely to return, building lasting relationships that benefit both customers and businesses. For small grocery stores, VAS can increase profit margins, strengthen brand loyalty, create new revenue streams, and build stronger community connections. By attracting more customers, VAS also boosts foot traffic and impulse purchases, which accounted for 62% of grocery sales revenue in 2024.

While VAS can help small retailers better compete with larger rivals, success depends on forward-thinking, innovation, and embracing technology. Those who adopt new technology can develop more advanced VAS strategies that elevate customer satisfaction, streamline operations, improve efficiency, and ultimately boost profits. By integrating digital solutions, automating processes, and analyzing customer data, small retailers can create personalized experiences that foster long-term loyalty. 

loyalty programs

How Technology Helps Boost Margins with Value-Added Services

One key change small-to-medium-sized grocery stores can make to increase innovation and boost their VAS is to invest in the latest tech-driven point-of-sale (POS) system. This action alone can help with cost reduction, profit enhancement, advanced marketing opportunities, and overall business growth. It achieves this by streamlining the checkout process, simplifying inventory management, and providing valuable data and analytics.

Here are some of the most impactful VAS benefits that come from investing in a modern POS system: 

Accepting multiple forms of payment

Today’s customers expect flexible, cashless payment options, from credit and debit cards to digital wallets and contactless payments. Modern POS systems simplify this by accepting multiple payment types on a single device, simplifying the process for smaller grocery retailers. Accepting SNAP EBT, Medicare and other forms of insurance, and other government-issued benefits cards is especially valuable for consumers in lower-income or rural areas and for retirees who depend on these cards to buy essentials. Providing these payment options is a value-added service that enhances convenience and attracts a broader customer base.

Leveraging Grocery Store Analytics

In today’s tech-driven retail world, a modern POS system is essential for tracking grocery store metrics and making data-driven decisions. By recording detailed transaction data such as purchased items, payment methods, and peak shopping times, analytics help identify trends, optimize inventory, and develop marketing strategies like personalized email campaigns tailored to customer preferences. Analytics also streamline operations, reduce inefficiencies, and detect fraud, all of which boost profitability.

Offering Personalized Loyalty Programs

Loyalty programs are a retail staple, but personalization gleaned through customer analytics makes them even more impactful. While data privacy concerns persist, 80% of shoppers will share personal data for personalized deals or offers from loyalty programs. By leveraging customer data and purchase history, retailers can offer tailored rewards, exclusive discounts, and highly targeted promotions. Personalized loyalty programs are a win-win — customers enjoy a better experience while brands strengthen engagement and build lasting relationships with loyal customers.

Streamlining Dual Pricing Programs

Dual Pricing offer grocery stores substantial financial benefits. By encouraging customers to pay with cash, businesses can avoid credit card fees, which typically range from 2.25% to 4% per sale. A POS system streamlines cash discount programs by automatically calculating and applying the discount at checkout, ensuring accuracy and transparency by clearly reflecting the discount on receipts. This eliminates the need for manual calculations by staff while also providing valuable data to assess the program’s effectiveness.

Simple, Non-Tech Value-Added Services That Still Boost Margins

Of course, there are many other practical VAS techniques that will boost in-store traffic and profit margins, and some of them include:

  • Host in-store events and demos
  • Offer buy-online-pickup-in-store (BOPIS) or curbside pickup options 
  • Stock locally sourced products 
  • Offer ready-to-eat and grab-and-go food options
  • Focus on sustainability
  • Provide bundling specials

Upgrade Your POS to Unlock High-Impact Value-Added Services

In today’s fiercely competitive market, incorporating VAS can be a vital strategy for small businesses looking to succeed. That’s why embracing VAS strategies should be a top priority for small grocers looking to boost store margins and establish a competitive advantage. 

Unsure of how to get started with upgrading your current POS system? CHEXIT, a brand of goEBT, offers POS solutions for small-to-medium-sized grocery retailers just like you. Contact us today to learn how we can help with all of your payment needs.

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B2B Payments: Three Trends to Watch https://goebt.com/b2b-payments-three-trends-to-watch/ Thu, 14 Mar 2019 08:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-b2b-payments-three-trends-to-watch/ Just as electronic payments disrupted retail, B2B payments are revolutionizing money transfers and business management. Here are three trends impacting B2B in 2019.

1. Blockchain: Speed and Accuracy

Bitcoin may be the most well known use case for blockchain technology, but it’s not the only useful application. In B2B payments, the use of blockchain and other distributed ledger technologies can cut settlement time from days to minutes. And just as with bitcoin, ledgers remain accurate and tamper-proof, easing security concerns. With blockchain, FIs can easily share Know Your Customer data and maintain compliance with anti-money laundering standards. Between shortening the payment cycle and reducing fraud risk, blockchain technology brings great benefit to B2B payments.

2. Real Time Payments: Moving Toward Reality

Real Time Payments (RTP) in the B2B space is gaining traction in 2019. What’s unusual is that in this space, growth is being pushed from the bottom up. Due to the complexity of our financial systems, some smaller FIs haven’t prioritized RTP functionality. But consumers, on the other hand, have been quick to adopt real time payments with Venmo and other P2P platforms. In fact, Venmo has gone so mainstream that it’s earned verb status. This grassroots shift in P2P payments is influencing expectations for B2B, and we are finally seeing some real commitments from smaller FIs to make RTP a reality.

3. But First, Baby Steps

Just as many FIs aren’t ready to jump headfirst into RTP, businesses are cautious about moving into new B2B payment options. Although the rate of adoption is slow, businesses are showing a greater willingness to move beyond traditional paper invoices. Online payment links have proven to be an easy gateway into B2B payments. For SMBs with straightforward payment needs, it might be enough to set up a merchant account with a payment gateway to process these transactions. Others might look at incorporating AR automation and payments into their ERP systems. In fact, AR automation software is a great area of growth for B2B. Either of these solutions is bound to provide significant improvement over the typical 30 day payment cycle.

As B2B technology continues to advance, we can expect payment solutions to become increasingly seamless and user friendly. B2B payment solutions are as varied as the businesses and industries that utilize them. But no matter what sector you fall into, some things are universal: incorporating B2B payments helps businesses minimize risk, cut traditional accounting expenses and optimize cash flow. Fortunately, this technology is here to stay.

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Deepen Merchant Relationships with POS Tools https://goebt.com/deepen-merchant-relationships-with-pos-tools/ Mon, 03 Dec 2018 10:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-deepen-merchant-relationships-with-pos-tools/ With today’s POS systems, developers are competing for merchant dollars. Whoever can build the most bells and whistles into their tablet system can gain a real edge over the competition. This benefit holds true for merchants as well. By utilizing all the features built into their POS systems, merchants can take advantage of sophisticated front end and back of house business management tools to set their business apart from the shop down the street.

Integrated POS systems significantly level the field between small businesses and large corporations with deep pockets. However, many merchants never explore what their systems have to offer. Sure, it’s easy to carry on with business as usual and leave POS systems to handling payments. But merchants need to know that they are leaving profit on the table as well.

Integrated business software tools and apps can provide a real advantage to your merchants. Here are some important POS system features merchants should know in order to maximize efficiency.

Loyalty Programs

Consumers today are all about loyalty. In a world of endless options, there’s a backlash against mass-produced anonymity. Consumers want to do business where they are appreciated, and they want to get value for their money. Digital loyalty programs are a win for both of these objectives. It’s important to teach merchants how to use their loyalty options to roll out user-friendly and effective loyalty programs.

Labor Management

Managing employee work schedules and payroll functions is easy with tablet POS systems. There’s no need for a separate time clock; employees can simply clock in on the tablet. Real time hourly data can be exported to your merchant’s accounting software or payroll/scheduling service of choice. Using labor management features built into the POS cuts down on both hardware redundancy and wasted time. 

Inventory Management

Integrated POS systems are second to none for inventory management. Real time inventory levels, reporting and predictions are easy to produce. This level of control improves supply chain efficiency for your merchants, decreasing overhead and minimizing waste.

Your merchants’ POS systems may come loaded with every feature under the sun, but these tools are only profitable if merchants use them. During your onboarding process, make it a priority to teach merchants about the tools at their disposal. For existing merchants, it’s a good idea to touch base regularly to review the options they have available. This customer service investment can result in ongoing dividends in loyalty for your merchant relationships, as a deeply engaged merchant is more likely to remain committed to their payment service provider in the long run.

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3 Payment Innovations: Hits and Misses https://goebt.com/3-payment-innovations-hits-and-misses/ Fri, 16 Nov 2018 10:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-3-payment-innovations-hits-and-misses/  

With all the headlines about payment innovation, you’d think we would be living in a tech utopia. But the reality is not so glamorous. Here in the US, payment change comes slowly. Our financial ecosystem is so large and complex that any meaningful innovation is just difficult to enact. Even something as straightforward as the EMV switch, finished a decade ago in the rest of the world, is still limping along toward completion here.

So how has the hype panned out for three big headlines? Here’s the scoop on some payment innovations we’ve been waiting for: biometrics, wearables and bill payments.

Biometrics: Fail

Where’s the biometric revolution? By this point, we were supposed to just tap a thumbprint or blink at a monitor to pay. However, outside of smartphone mobile wallets, biometrics haven’t really translated into payment reality. There are several inescapable reasons why. First, biometric hardware can be notoriously fickle, as anyone who’s ever been locked out in the cold with a non-registering thumbprint can attest. Next, there’s the expense of upgrading and replacing hardware, combined with resistance from belligerent consumers who don’t want to learn a new trick. It’s just a non-starter for most retailers. But most of all, biometrics have an inherent flaw. Because biometrics are based on your physical self, once they’re compromised, they’re always compromised. There’s no resetting your fingerprint. Biometrics may be useful as an ancillary method of identification, but they’re not strong enough to ever become an exclusive identifier in payments. And if they’re not a step up, there’s no point making a lateral move.

Wearables: Fail

In general, wearables are wearing off. Frustrated by clunky design, limited function, and short battery life, US consumers are growing less interested in wearables of any sort. From smartwatches to FitBits, market growth has slowed to the single digits.  And with the abandonment of wearables as a category goes the hope of wearables for payment. In urban markets overseas like London, wearables can make sense for speed in mass transit. But here in the US, that’s just not a compelling reason to adopt. Consumers view wearable payments as a gimmick (and a security risk at that.) So at least for now, we can pack away hopes of mass adoption of payment rings, clothing, or chip implants. Even mobile wallets are too much of a stretch for most consumers. By and large, we’re content to stick to our plastic cards.

Online Bill Payments: Success

While online bill payments aren’t retail-facing like biometrics and wearables, this is an area where the hype definitely meets expectations. Over 56% of Americans use some form of online bill payments for at least a portion of their bills. But the experience is still pretty disjointed and random. ACH payments, bank-issued physical checks, third party payment services, or biller websites: payments are really all over the place, and it’s cumbersome.

Australia, with its smaller and more homogenous FI sector, fixed the bill payment tangle with Barclaycard’s BPAY electronic bill payment system. Adopted throughout the entire Australian banking sector, BPAY is one unified platform that handles virtually all electronic bill payments in the country. It’s been a great success, as 60% of Australians use BPAY for monthly bill payments.

There’s hope for something similar in the US. Mastercard will soon roll out Bill Pay Exchange, which hopes to become the US version of BPAY. This ambitious project offers one centralized app for consumers to pay all their bills, without having to create and manage separate accounts for each biller. Initially, Bill Pay Exchange will link consumers with 135,000 currently enrolled billers. If it takes off, it’s guaranteed that additional vendors will be quick to jump on board. Centralized online bill pay fills a much needed niche in the US. Testing begins in early 2019 – let’s hope it works.

So what else is on the horizon for innovation? We expect to see great growth in omnichannel commerce. The blend of retail, mobile and delivery is just exploding, meeting consumer needs we didn’t even know we had. Our recommendation is for retailers to focus on integrating mobile into brick and mortar. That’s definitely a strategy retailers can take straight to the bank.

 

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Real Time Payments: A Fresh Angle for Fraud https://goebt.com/real-time-payments-a-fresh-angle-for-fraud/ Thu, 15 Nov 2018 10:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-real-time-payments-a-fresh-angle-for-fraud/

One year ago today, The Clearing House debuted RTP, its Real Time Payments system for the US financial market. Supported by all the member banks of The Clearing House, RTP is off to a strong start. It’s estimated that 50% of eligible demand-deposit accounts will be able to receive an RTP transaction by year end. 

The purpose of RTP is to provide instant transfer of funds between member banks, reducing expenses and streamlining reconciliation. Faster and simpler than ACH transactions, RTP brings the convenience and speed to banking transactions that businesses expect in today’s instant-digital world. And in the case of card transaction settlement, RTP provides a vastly superior means for merchants to receive their money fast. However, while RTP is a system long overdue in the US, it comes with its own set of risks.  

Oftentimes, increased transaction speed goes hand in hand with decreased fraud controls. And fraudsters are quick to jump on opportunities. That’s just what has happened in the UK, which has had an RTP system since 2008. Invoice fraud has become a serious problem for consumers. Fraudsters manage to trick consumers into paying a valid-appearing invoice from a trusted vendor. Keep in mind that with RTP, money is transferred instantly, and once it’s gone, it’s really gone. Thieves are quick to move funds, making it nearly impossible to recover.

In addition to invoice fraud, thieves are taking advantage of transaction speed to take over and drain consumer accounts using stolen credentials. Again, because it’s so easy to transfer funds, fraudsters can quickly move money through multiple burner accounts until it’s no longer possible to track. Really, all forms of money laundering are made easier with RTP.

So what are FIs in the US doing to combat this risk? RTP security requires a multi-step approach. Since RTP eliminates the opportunity for manual risk evaluation, member FIs are turning to advanced machine learning and behavioral analytics that can spot questionable transactions much more effectively than the old system ever could. Another area of risk is account number theft. While we’ve made great strides safeguarding consumer account data for credit and debit cards, with RTP it’s imperative to secure bank account numbers. Fortunately, just as tokenization has cut fraud for card account purchases, tokenization can also protect bank account data.

While FIs are stepping up their fraud-prevention game in response to RTP risk, it’s a shift that needed to happen anyway. Investing in cutting edge fraud control technology can only help clear the way for additional innovation in B2B and C2B transactions in the future.

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Checks: An Old Payment Form With New Profit https://goebt.com/checks-an-old-payment-form-with-new-profit/ Tue, 30 Oct 2018 08:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-checks-an-old-payment-form-with-new-profit/

For years, we’ve been hearing that checks are dead. It seems that most consumers have ditched their checkbooks (except for the slowpokes in front of you at the grocery store.) So why should retailers consider accepting check payments? These four reasons may encourage you to promote check acceptance to your merchants:

Continued market demand Much to the surprise of doomsayers, the decline rate of checks has largely flattened out. For reasons ranging from insufficient payment alternatives to persistent consumer preferences, check use has stabilized among consumers.  While it’s undoubtedly true that checks will eventually go the way of the telegram, for the next several years we can expect consumer checks to keep the same market penetration as ever. The Federal Reserve Bank reports that 3% of consumer retail transactions are made by check in a given month. While that may be a small number nationwide, if it happens to include your merchants’ customers, it could add up to a sizable chunk of revenue.

Customer appeal As always, the goal in payments is to make it easy for customers to pay. Checks appeal to certain groups of consumers. Consider your merchants’ clienteles and the payment options they may desire. National chains like Joann Fabric attract older consumers that have a history of everyday check use. Discount chains like Dollar General appeal to consumers that may not have the option of paying with credit cards. Check out this list of national chains that welcome checks. You might be surprised how extensive it is.

No more bounced checks Bounced checks no longer need to be a deal breaker for your merchants. Be sure to let your merchants know about check verification services. By processing paper checks electronically at the point of sale, your merchants can deposit checks with guaranteed acceptance and minimal handling. Rates are typically lower than card transactions, and the funds are available within 24-48 hours.  In light of this, many merchants may wish to reconsider checks as a positive payment feature.

Faster handling Historically, accepting checks has been a physically tedious and time consuming process for merchants. Fortunately, check scanning options have really improved over the past few years. Many all-in-one POS systems don’t require a separate check scanner at all. Instead, their built-in cameras can be used for image capture and electronic check processing. For POS systems that do require a separate check scanner, today’s hardware options are faster and easier to integrate than ever.

Clearly, accepting checks isn’t for everyone. But for many merchants, checks can actually be a profitable option. Don’t let common objections like bounced check fees and physical hassle dissuade your retailers from considering checks. In the right merchant setting,  checks can be a relatively frictionless  and profitable feature of a well-rounded customer payment portfolio.

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4 Ways Retailers Can Profit with IoT https://goebt.com/4-ways-retailers-can-profit-with-iot/ Fri, 28 Sep 2018 08:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-4-ways-retailers-can-profit-with-iot/

In today’s highly personalized and competitive retail world, data is gold. Modern POS systems specialize in collecting data so that merchants can improve business operations and profitability. But there’s another valuable tool that your merchants may overlook: the IoT.

The Internet of Things refers to any combination of devices that connect and communicate with one another wirelessly. On the home front, we see a growing number of  IoT devices controlled by a consumer’s smartphone: think thermostats, fridge settings, even remote controlled lightbulbs.

In business settings, IoT applications are even more diverse. We’ve long known that retailers can use IoT technology to broadcast sales beacons to customers. But IoT has a much broader use than just promotions.

IoT technology is a valuable source of data for retailers. Not only can IoT data improve the customer experience, it also helps merchants improve their internal operations.

4 Benefits IoT can bring to retailers:

  1. Improved customer experience through personalized recommendations. Data collected from the consumer’s app allows the retailer to promote attractive, targeted promotions through push notifications and in-store digital displays.
  2. Better shopping experience through superior store layout and inventory stock. With IoT data on shoppers’ browsing and purchasing patterns, retailers can design a more effective store.
  3. Greater profitability through internal controls. IoT isn’t only for customer-facing applications. Tagging inventory items with RFID, installing remote temperature monitors, and tracking employee activities are all ways merchants can use IoT technology to control internal expenses.
  4. Increased sales by removing friction. Connected devices make it easy for customers to pay how and when they want, and it’s not just through a smartphone app. Down the road, we can think bigger – from connected cars paying for a car wash with the push of a button, to payments integrated with NFC wearables or other forms.

What about IoT and payments? The payment brands are already on it. Visa is gearing up with Visa Ready, a protocol that allows manufacturers to embed tokenized Visa payment options into their IoT products. Mastercard, Amex and others have similar plans in their pipelines. We’re still a few years out from mass adoption of IoT purchasing in retail settings, but there’s no doubt it’s where the industry is heading.

How can retailers get ready? Whether merchants use marketing and business management apps through their POS system or stand-alone programs, it’s important that they be designed to easily incorporate new data streams.

As IoT connectivity moves into the retail sphere, it will  provide amazing opportunities for merchants. New technology is always intimidating, but it’s important for merchants to realize that ignoring IoT integration means leaving data on the table – and data is the greatest tool merchants have to build profitability.

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4 Payment Innovation Killers https://goebt.com/4-payment-innovation-killers/ Thu, 27 Sep 2018 08:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-4-payment-innovation-killers/

Are we finally getting ready to ditch the plastic card? Are wearables the next big thing? Judging by the buzz in the industry, you might think so. However, form innovation is just not ready to take off in the US.

Four key factors inhibit the adoption of innovative payment forms. Understanding these influences can help you judge what’s hype and what has real value.

  1. Financial Complexity
  2. Lack of Standardization
  3. Consumer Habits
  4. Security Shortcomings

Lagging Behind

The US is notorious for lagging behind in new payment adoption. Around the world, we see widespread adoption of more secure technologies. EMV standards are universal outside the US. In most of Europe, EMV accounts for 98% of transactions. In the US, it’s still only at 41%.  The situation is even more dramatic with newer technology.  In Australia, tap and pay with contactless cards makes up over 90% of electronic payments. In the US, that number is less than 1%. 

1. Financial Complexity

So why does the US lag so far behind? Put most simply, it’s because of our complexity. It’s a whole lot easier to effect change on a smaller and more homogenous scale.

In geography, population and competition, our country is enormous. We have an absolutely vast number of FIs, along with a confusing web of state and federal rules. And with the pressure of various lobbies on regulatory agencies, passing real change is monumentally difficult. EMV was fully adopted overseas years before the US even began to attempt the process.

2. Lack of Standardization

On top of that, we’ve failed to standardize payment technology in the US. For contactless payments at major retailers, you might pay by NFC or bar code. It’s ridiculous that developers can’t put their efforts behind one technology, but rather find themselves at the retailer’s whim. While this is in line with our independent and diverse market, it only serves to hinder technology in the long run.

3. Consumer Habits

To understand the impact of consumer habits on payments, we have to ask: what comes first, the chicken or the egg? Because of our highly competitive, privatized market, FIs have to keep their customers happy to stay in business. And that often means delaying or avoiding security measures that are necessary but might provoke a popular backlash.

For instance, the global standard for secure payments is chip and PIN. But here in the US, we’ve stuck with inferior chip and signature (and we even dropped the signature requirement last spring.) Why? Because consumers don’t like entering a PIN, and no one wants to risk losing business to the issuer down the street with more relaxed standards.

4. Security Shortcuts

Essentially, the US’s cavalier attitude toward security cuts off payment innovations at the root. Without universal EMV standards, contactless (RFID) cards are a non-starter. Without PIN requirements across the board, it’s impossible to provide secure wearables or other non-standard forms of payment. Because FIs are unwilling to push a little friction onto consumers, there’s little room for innovation.

Where does that leave American consumers? Married to our bulky wallets. Until payment standards are meaningfully updated, consumers will still need to juggle plastic cards. Mobile wallets haven’t proven to be an appealing alternative to plastic. Smart watches are only minimally useful, as they have to be within range of their linked phone. There’s just not an option for anything else.

The Future Is…. Still Bright

While US payments are maddeningly complex, PCI is doing an exemplary job managing this rodeo. Slowly but surely, our payments ecosystem is becoming more well regulated and uniform.

Eventually we’ll see a trickledown of payment innovations that make their way into the US, though it won’t be anytime soon. However, for an economy that continues to lead the world, there are worse things than a little reliance on the “old ways.” After all, plastic cards may not be glamorous, but they still get the job done.

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Mobile Merchants: Your Next Big Market https://goebt.com/mobile-merchants-your-next-big-market/ Thu, 30 Aug 2018 08:00:00 +0000 https://goebt.com/https-blog-cdesolutions-com-mobile-merchants-your-next-big-market/

In payment processing, acquiring new merchant accounts is time consuming and costly. And with churn rates running up to 22% every year, it’s a never-ending hassle.  But there is one profitable vertical that acquirers have yet to tap: mobile merchants.

Who They Are

So where are these merchants? Mobile businesses are a hot market. Look outside the box, and you’ll find them everywhere:

  • Food trucks are enjoying a surge in popularity. Much more than just a hot dog stand, today food trucks can offer really excellent meals, along with complex menus and premium prices. You’ll find them at festivals, along city streets, next to local breweries, and parked near tourist sites.
  • Mobile fashion boutiques are cashing in on the trend toward customization and local shopping. These merchants offer a handpicked selection of clothing and accessories, curated for a particular demographic. They can set up shop at home parties, upscale festivals and outdoor markets.
  • Mobile pet services are booming. Americans are placing increasing value on the wellbeing of their family pets, but have less time available for maintenance and appointments. From veterinarians to groomers, you’ll see kitted-out Sprinters trolling the streets of suburbia.
  • But wait, there’s more…florists, booksellers, barbershops, recyclers, paper shredders, repair services. Truly, the list of mobile businesses is endless.

What’s the Catch

Historically, acquirers have dismissed mobile merchants as too small to bother with. For micro merchants just testing the waters, that’s probably true. If you’re running a handful of transactions per month and need simple business management tools, third party processors like Square are a fine option. But as businesses succeed and need to scale up, it’s time for a merchant account.

Winning on Price

As transaction volumes increase, differentiating interchange rates becomes a big consideration. Here’s where acquirers can offer a real pricing advantage. If you can show merchants how they’re leaving cash on the table by staying with all-in-one pricing, you’re likely to convert new customers.

Managing Complexity

Simplicity is Square’s calling card for success. Pricing is simple, business management tools are user friendly, and hardware is minimal. For new merchants, this value is almost as important as price.

But as businesses grow, this simplicity becomes a limiting factor. Successful merchants need business management tools and payment options tailored to their specific verticals. By moving to a standalone merchant account, businesses can choose the POS system that best supports their needs – and there are plenty to choose from. Some great choices for mobile merchants include Revel, TouchBistro and ShopKeep.

Keep an eye out for merchants with innovative mobile businesses. As these merchants succeed and look to expand, they’ll need your support. Mobile merchants can be a profitable market segment for payment service providers.

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