{"id":27104,"date":"2023-06-06T19:48:06","date_gmt":"2023-06-06T23:48:06","guid":{"rendered":"https:\/\/goebt.com\/what-to-expect-for-your-business-4th-of-july\/"},"modified":"2023-06-06T19:48:06","modified_gmt":"2023-06-06T23:48:06","slug":"what-to-expect-for-your-business-4th-of-july","status":"publish","type":"post","link":"https:\/\/goebt.com\/what-to-expect-for-your-business-4th-of-july\/","title":{"rendered":"What Retailers Can Expect This Fourth of July"},"content":{"rendered":"<p>The 4<sup>th<\/sup> of July brings convenience stores more road trip customers, grocers more customers looking for supplies for their cookout, and other specialty retailers more people looking for 4<sup>th<\/sup> of July themed goods. According to a recent report from <strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/thevacationer.com\/fourth-of-july-travel-survey-2023\/#:~:text=Fourth%20of%20July%20Travel%20Survey%20%26%20Trends%202023%20%E2%80%93%2060%25%2B%20to,Nearly%2050%25%20to%20Watch%20Fireworks\" rel=\"noopener\"><span style=\"color: #ee8723; text-decoration: none;\">the Vacationer, 219 million American adults say they intend to travel this summer, with an increased intention to travel for the 4<sup>th<\/sup> of July.<\/span><\/a><\/span><\/strong><span style=\"color: #ee8723;\"> <\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"color: #ee8723;\">&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/thevacationer.com\/fourth-of-july-travel-survey-2023\/#:~:text=Fourth%20of%20July%20Travel%20Survey%20%26%20Trends%202023%20%E2%80%93%2060%25%2B%20to,Nearly%2050%25%20to%20Watch%20Fireworks\" rel=\"noopener\" target=\"_blank\"><strong><span style=\"color: #ee8723;\">According to the report, over 60% of Americans intend to travel for the 4<sup>th<\/sup> of July.<\/span><\/strong><\/a><span style=\"color: #ee8723;\"> <\/span><span style=\"color: #57575b;\">This put more Americans on the road and making stops in convenience stores along the way for fuel and road trip snacks. To encourage fuel customers to come in-store, make sure your store exterior is clean and well-lit. Owners should also stock up on popular road trip snacks to prepare,<a href=\"\/retailers-should-stock-these-healthy-snacks\" rel=\"noopener\" target=\"_blank\"><span style=\"text-decoration: none;\"> <\/span><strong><span style=\"color: #ee8723; text-decoration: none;\">learn a few of the most common road trip snacks.<\/span><\/strong><\/a> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Grocery stores, bodegas, and other specialty retailers could also see an influx of customers. <strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.winsightgrocerybusiness.com\/inflation\/shoppers-seek-budget-friendlier-fourth-july\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #ee8723; text-decoration: none;\">According to Winsight, over 60% of those surveyed plan to grill or barbecue for the holiday.<\/span><\/a> <\/span><\/strong><span style=\"color: #57575b;\">For those planning a barbecue, they are looking for budget-friendly items to try save some money. The report found <\/span><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.winsightgrocerybusiness.com\/inflation\/shoppers-seek-budget-friendlier-fourth-july\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #ee8723; text-decoration: none;\">\u201cmore than three in five (62%) said they will look to buy items on sale, with 36% saying they&#8217;ll look to use coupons to save and 31% saying they&#8217;ll search for deals online.\u201d<\/span><\/a> <\/span><\/strong><span style=\"color: #57575b;\">Budget friendly items seem to be a top concern this year due to the impacts of inflation. Some of the most common 4<sup>th<\/sup> of July foods are\u2026<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">Barbecue <\/span><\/li>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">Hot dogs <\/span><\/li>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">Solo cups <\/span><\/li>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">Corn on the cob<\/span><\/li>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">Lemonade <\/span><\/li>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">S\u2019mores<\/span><\/li>\n<li><span style=\"font-size: 16px; color: #11477e;\"><\/span><span style=\"color: #57575b;\">Any and everything red, white, and blue<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #57575b;\">&nbsp;<\/span><\/strong><\/p>\n<p><span style=\"color: #022169;\"><strong>How to Prepare Your Store for the 4<sup>th<\/sup> of July: <\/strong><\/span><\/p>\n<ol>\n<li><span style=\"color: #57575b;\"> <\/span><span style=\"color: #fa8d29;\"><strong>Ensure you are properly staffed <\/strong><\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 0.5in;\"><span style=\"color: #57575b;\">Making sure you have staff members to accommodate more customers is essential.<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"color: #57575b;\"> <\/span><span style=\"color: #ff9902;\"><strong>Run a holiday promotional sale <\/strong><\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 0.5in;\"><span style=\"color: #57575b;\">Consider offering a one-day sale on special 4<sup>th<\/sup> of July items.<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"color: #57575b;\"> <\/span><span style=\"color: #fa8d29;\"><strong>Create holiday themed table displays at the front of the store <\/strong><\/span><\/li>\n<\/ol>\n<p style=\"padding-left: 0.5in;\"><span style=\"color: #57575b;\">Draw customers in with your themed goodies as they walk in to your store. <\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"color: #57575b;\"> <\/span><strong><span style=\"color: #fa8d29;\">Stock up on themed goods (i.e. baked goods, hats, shirts, towels, beverages, etc.)<\/span><\/strong><\/li>\n<\/ol>\n<p style=\"padding-left: 0.5in;\"><span style=\"color: #57575b;\">Customers love holiday themed items and these are often impulse purchases!<\/span><\/p>\n<p><span style=\"color: #57575b;\">&nbsp;<\/span><\/p>\n<p><span style=\"color: #57575b;\">The upcoming holiday is sure to be a busy one and it is best to start prepare your store for the rush now. Preparing in advance takes some of the stress of busy store owners and allows retailers to have their stores ready to go for the summer holiday. <\/span><\/p>\n<p><span style=\"color: #57575b;\">&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ee8723;\"><a href=\"https:\/\/www.goebt.com\/payment-solutions\/payment-processing-services\/\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #ee8723; text-decoration: none;\">Interested in learning more of goEBT\u2019s services? Read about our payment processing solutions.<\/span><\/a><\/span><\/strong><\/p>\n<p><span style=\"color: #ff9902;\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 4th of July brings convenience stores more road trip customers, grocers more customers looking for supplies for their cookout, and other specialty retailers more people looking for 4th of July themed goods. According to a recent report from the Vacationer, 219 million American adults say they intend to travel this summer, with an increased [&hellip;]<\/p>\n","protected":false},"author":244,"featured_media":27105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[197,202,201,196,200],"class_list":["post-27104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-featured","tag-retailer-trends","tag-retailer-trends-c-stores-convenience-stores","tag-retailer-trends-for-grocers","tag-retailer-trends-for-qsrs"],"_links":{"self":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/comments?post=27104"}],"version-history":[{"count":0,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media\/27105"}],"wp:attachment":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media?parent=27104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/categories?post=27104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/tags?post=27104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}