{"id":27122,"date":"2023-04-19T18:37:01","date_gmt":"2023-04-19T22:37:01","guid":{"rendered":"https:\/\/goebt.com\/in-store-shopping-versus-online\/"},"modified":"2023-04-19T18:37:01","modified_gmt":"2023-04-19T22:37:01","slug":"in-store-shopping-versus-online","status":"publish","type":"post","link":"https:\/\/goebt.com\/in-store-shopping-versus-online\/","title":{"rendered":"Do Customers Prefer the In-Store Experience?"},"content":{"rendered":"<p>Grocery stores, convenience stores, and bodegas are often frequented by in-store shoppers over an online environment, even with more consumers shopping online in other categories. <a href=\"https:\/\/www.grocerydive.com\/spons\/online-vs-in-person-shopping-how-to-meet-cpg-consumer-needs-in-both-space\/630152\/\" rel=\"noopener\" target=\"_blank\"><strong><span style=\"color: #ee8723;\">A recent Grocery Store Dive article broke down in-store shopping statistics by generation and found that&#8230;<\/span><\/strong><\/a><\/p>\n<p><!--more--><\/p>\n<ul>\n<li><span style=\"color: #fa8d29;\"><strong><a href=\"https:\/\/www.grocerydive.com\/spons\/online-vs-in-person-shopping-how-to-meet-cpg-consumer-needs-in-both-space\/630152\/\" rel=\"noopener\" target=\"_blank\" style=\"color: #fa8d29;\"><span style=\"text-decoration: none;\">42% of Gen Z finds in-store shopping convenient and 36% find it easier to find items they need in-store<\/span><\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><span style=\"text-decoration: none;\"><a href=\"https:\/\/www.grocerydive.com\/spons\/online-vs-in-person-shopping-how-to-meet-cpg-consumer-needs-in-both-space\/630152\/\" style=\"color: #fa8d29;\" rel=\"noopener\">Baby boomers prefer the in-store experience so they can use coupons and take advantage of in-store discounts <\/a><\/span><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong><span style=\"text-decoration: none;\"><a href=\"https:\/\/www.grocerydive.com\/spons\/online-vs-in-person-shopping-how-to-meet-cpg-consumer-needs-in-both-space\/630152\/\" style=\"color: #fa8d29;\" rel=\"noopener\">63% of millennials prefer online shopping to in-store<\/a><\/span><\/strong><\/span><\/li>\n<li><span style=\"color: #fa8d29;\"><strong>In-store shopping purchases account for a larger percentage of revenue than online purchases<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 0.2in;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Although the preference for online shopping skyrocketed during the pandemic, it looks like more people are starting to prefer the in-store experience over online. A big reason that consumers prefer in-store is for discounts, ease of coupon use, and ease of finding items. With more people shifting back towards in-store shopping, a few ways to improve the store experience are\u2026<\/p>\n<ul>\n<li>Optimize your store layout so that products can easily be found<\/li>\n<li>Have the latest payment technology that allows a speedy checkout experience<\/li>\n<li>Ensure you are properly staffed so that lines move quickly<\/li>\n<li>Order proper amounts of inventory<\/li>\n<li>Feature seasonal products on display at the front of the store<\/li>\n<li>Offer in-store specials and promotions<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>While these are just a few examples of ways you can optimize your store, you can<strong><span style=\"color: #ee8723;\"> <a href=\"\/a-c-store-owners-guide-to-improving-the-in-store-experience\" rel=\"noopener\" target=\"_blank\"><span style=\"color: #ee8723; text-decoration: none;\">learn more on our blog. <\/span><span style=\"color: #57575b;\"> <\/span><\/a><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ee8723;\">&nbsp;<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px; color: #57575b;\">Shoppers prioritizing the in-store experience can be great for your business. With more impulse purchases occurring in-store and customers tending to spend more, drawing in and keeping in-store shoppers can be a great way to boost revenue. When you make small changes to the in-store experience, you may see big results!<\/span><strong><span style=\"font-size: 11px; color: #ee8723;\"><\/p>\n<p><\/span><\/strong><\/p>\n<p><span style=\"color: #ff9902;\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grocery stores, convenience stores, and bodegas are often frequented by in-store shoppers over an online environment, even with more consumers shopping online in other categories. A recent Grocery Store Dive article broke down in-store shopping statistics by generation and found that&#8230;<\/p>\n","protected":false},"author":244,"featured_media":27123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[197,202],"class_list":["post-27122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-featured","tag-retailer-trends"],"_links":{"self":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/comments?post=27122"}],"version-history":[{"count":0,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media\/27123"}],"wp:attachment":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media?parent=27122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/categories?post=27122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/tags?post=27122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}