{"id":27582,"date":"2018-10-22T13:52:00","date_gmt":"2018-10-22T17:52:00","guid":{"rendered":"https:\/\/goebt.com\/making-the-most-of-halloween-in-your-c-store\/"},"modified":"2025-07-28T10:49:21","modified_gmt":"2025-07-28T14:49:21","slug":"making-the-most-of-halloween-in-your-c-store","status":"publish","type":"post","link":"https:\/\/goebt.com\/making-the-most-of-halloween-in-your-c-store\/","title":{"rendered":"Making the Most of Halloween in Your C-Store"},"content":{"rendered":"<p><strong><em>UPDATE:\u00a0<\/em><\/strong><span style=\"background-color: transparent;\">This year, Halloween spending is expected to reach $9 billion.\u00a0 This number is second in 14 years only to last year\u2019s record of $9.1 billion.\u00a0 While $6.3 billion is expected to be spent on costumes, decorations, and greeting cards, there is still $2.6 billion dollars left to be spent on candy.\u00a0 If you\u2019re looking for ways to bring consumers into your store to spend their dollars this Halloween season, consider some of these trends.<\/span><\/p>\n<p><em><strong>Halloween is just around the corner and retailers in all industries should make sure they are taking advantage.<\/strong><\/em>\u00a0 2017 is expected to bring record high spending, to the tune of $9.1 billion and the c-store owners across the country are in the perfect position to rake in much of this money.\u00a0 With many opportunities at your disposal, there\u2019s no reason to miss out on the holiday profits.\u00a0 If you aren\u2019t sure how to make the most of this Halloween, we\u2019ve got a list that will help you get in the spirit.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Sell Bulk Candy<\/strong> \u2013 Few people want to be the only door on the block without a bowl of goodies for trick-or-treaters and whether they\u2019re really busy or just simply forgot about Halloween, there will be people scrambling for candy to pass out. Try to get some boxes of large bags of candy that last minute shoppers can grab at your c-store.\u00a0 The NRF predicts that $2.7 billion will be spent on candy, don\u2019t miss out on this category spending.<\/li>\n<li><strong>Have a Halloween Event<\/strong> \u2013 You could always host a small event at your store for the neighborhood to bring them in on Halloween, or during the weekend. While hosting a Halloween event may not bring in a lot of purchases right away, it will help remind local consumers about your business and hopefully bring them back in later.<\/li>\n<li><strong>Halloween Specials<\/strong> \u2013 As a c-store owner, you know that seasonal promotions are a great way to increase traffic and basket size. During the Halloween season, you have a great opportunity to boost your sales with product cross-promotion and special pricing on specific items.\u00a0 Most product manufacturers have special Halloween edition products that your consumers will love so try promoting those even more.<\/li>\n<li><strong>Offer Novelties<\/strong> \u2013 Although candy and snacks are a great choice for additional Halloween sales, you should also consider carrying some non-edible novelty Halloween products. During Halloween, consumers love buying fun items including spooky prank items and fun decorations. \u00a0Although you will have to make room for these short-term items, you will enjoy the typically higher profit margin when your c-store customers purchase them.<\/li>\n<li><strong>Promote Fall Products<\/strong> \u2013 Halloween is a great time to promote your fall flavors and special products. That means if you\u2019re not carrying pumpkin and cinnamon flavored everything, you should be. \u00a0Also, the cooler fall weather is pushing consumers toward drinks like coffee and hot cocoa.\u00a0 By adding a hot drink station, you can provide a benefit to neighborhood trick-or-treaters.<\/li>\n<\/ul>\n<p>The end of the year is filled with plenty of holidays, which means plenty of opportunities to make more money.\u00a0 Halloween is a great opportunity to kick off the season and show your c-store customers that you\u2019re paying attention to what they want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE:\u00a0This year, Halloween spending is expected to reach $9 billion.\u00a0 This number is second in 14 years only to last year\u2019s record of $9.1 billion.\u00a0 While $6.3 billion is expected to be spent on costumes, decorations, and greeting cards, there is still $2.6 billion dollars left to be spent on candy.\u00a0 If you\u2019re looking for [&hellip;]<\/p>\n","protected":false},"author":244,"featured_media":27583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"tags":[219,220,205,223,222],"class_list":["post-27582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-important-announcement","tag-building-your-business","tag-consumer-trends","tag-industry-news","tag-product-spotlight","tag-seasonal-trends"],"_links":{"self":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/comments?post=27582"}],"version-history":[{"count":1,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27582\/revisions"}],"predecessor-version":[{"id":33072,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27582\/revisions\/33072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media\/27583"}],"wp:attachment":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media?parent=27582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/categories?post=27582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/tags?post=27582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}