{"id":27825,"date":"2017-11-30T19:56:00","date_gmt":"2017-12-01T00:56:00","guid":{"rendered":"https:\/\/goebt.com\/c-store-customers-are-your-best-advertisements\/"},"modified":"2017-11-30T19:56:00","modified_gmt":"2017-12-01T00:56:00","slug":"c-store-customers-are-your-best-advertisements","status":"publish","type":"post","link":"https:\/\/goebt.com\/c-store-customers-are-your-best-advertisements\/","title":{"rendered":"C-Store Customers are Your Best Advertisements"},"content":{"rendered":"<p><em><strong>If you\u2019re like most other business owners, you\u2019re always thinking of ways to bring more customers to your store and how to get them to spend more money.<\/strong><\/em>&nbsp; Of course, advertising is critical to accomplishing both of these goals.&nbsp; While investing the time, effort, and money in the usual advertising tactics like window signs or flyers is still valuable, none compare to the power of word-of-mouth referrals. You c-store customers are your biggest asset and you should be taking steps every day to maximize their value to continue building your business.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>\n<h2><strong>Give Customers Something to Talk About<\/strong><\/h2>\n<\/li>\n<\/ul>\n<p>Your store has to be a place that your customers appreciate and enjoy for them to want to tell their friends about it.&nbsp; Make sure that you are keeping your shelves and coolers stocked, your store is clean, and prices are fair.<\/p>\n<ul>\n<li>\n<h2>Get to Know Your Customer Base<\/h2>\n<\/li>\n<\/ul>\n<p>Whoever is working inside your store, including yourself, should be making an effort to understand your customers.&nbsp; The more you know about the people who are spending money at your c-store, the better you can serve them and keep them happy.<\/p>\n<ul>\n<li>\n<h2>Encourage Online Reviews<\/h2>\n<\/li>\n<\/ul>\n<p>Anonymous reviews online have 70% trust rate.&nbsp; Take advantage of the free lasting advertisement that online reviews offer.&nbsp; Once you\u2019ve set up a Google Business Page and location, a Facebook page, and\/or Yelp page for your store you can encourage all of your customers to leave reviews.&nbsp; This way, when customers are looking for businesses like yours in your area, the reviews will help them make a decision.<\/p>\n<ul>\n<li>\n<h2>Focus on Customer Service<\/h2>\n<\/li>\n<\/ul>\n<p>The trick to making customer referrals work for you is to have as many positive consumer experiences happen at your business as possible.&nbsp; While good products are important, c-store customers will appreciate a friendly and helpful interaction much more.&nbsp; Even if a customer is unhappy with something, make sure you do as much as you can to resolve the issue and give them something good to say about your c-store.<\/p>\n<ul>\n<li>\n<h2>Make Your Store a Destination<\/h2>\n<\/li>\n<\/ul>\n<p>Don\u2019t just stop at the c-store basics when it comes to what you sell in your store.&nbsp; While packaged beverages and salty snacks are essential, making your store different from the rest is what will take your success to the next level.&nbsp; Spend time finding products and services that you could provide to your customers that they can\u2019t get anywhere else, especially if they improve their quality of life.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re like most other business owners, you\u2019re always thinking of ways to bring more customers to your store and how to get them to spend more money.&nbsp; Of course, advertising is critical to accomplishing both of these goals.&nbsp; While investing the time, effort, and money in the usual advertising tactics like window signs or [&hellip;]<\/p>\n","protected":false},"author":244,"featured_media":27826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[219,220,205],"class_list":["post-27825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-building-your-business","tag-consumer-trends","tag-industry-news"],"_links":{"self":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/comments?post=27825"}],"version-history":[{"count":0,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/27825\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media\/27826"}],"wp:attachment":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media?parent=27825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/categories?post=27825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/tags?post=27825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}