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Integration is the theme is today\u2019s payments world, and nowhere is this more evident than digital wallets.<\/strong> In the realm of tap and pay, consumers are enjoying an expansive mix of payment sources and added value services. Not only are these innovative partnerships fueling the growth of tap and pay, they\u2019re building cooperation and collaboration among payment services.<\/p>\n <\/p>\n Tap and pay technology provides a terrific avenue for digital payment innovation. NFC transactions are convenient, fast and secure. And they\u2019re becoming an increasingly common option, supported by over 35% of US retailers<\/a>. Despite this, consumers have been reluctant to embrace contactless payments. As it turns out, it requires more than speed and security to change a consumer\u2019s shopping habits. It takes significant added value.<\/p>\n Payment providers have met this challenge by integrating smart new features as well as multi-channel payments into their digital wallet products. Let\u2019s look at how the Big Three (Apple Pay, Android Pay and Samsung Pay) are working to provide consumers with an indispensable digital payments solution.<\/p>\n Apple Pay Adds P2P Funding<\/strong><\/p>\n Apple continues to innovate by expanding the payment options for Apple Pay. This fall, Apple is launching Apple Pay Cash, a P2P payments app, built to integrate with its Apple Pay product. With Apple Pay Cash, iPhone users can send money to one another from directly inside the Messenger app. Funds received can be stored as account value in Apple Pay Cash. Since Apple Pay Cash can be loaded as a payment account within Apple Pay, consumers are able to use Apple Pay Cash to fund any tap and pay retail transaction. It\u2019s a great way to bridge the gap between P2P and P2B.<\/p>\n