{"id":28087,"date":"2017-07-07T20:47:00","date_gmt":"2017-07-08T00:47:00","guid":{"rendered":"https:\/\/goebt.com\/packaging-matters-what-makes-c-store-customers-buy\/"},"modified":"2017-07-07T20:47:00","modified_gmt":"2017-07-08T00:47:00","slug":"packaging-matters-what-makes-c-store-customers-buy","status":"publish","type":"post","link":"https:\/\/goebt.com\/packaging-matters-what-makes-c-store-customers-buy\/","title":{"rendered":"Packaging Matters: What Makes C-Store Customers Buy?"},"content":{"rendered":"<p><em><strong>Many of the best convenience stores are filled with products of all kinds.&nbsp;<\/strong><\/em> These different products often come from several brands and in an assortment of varieties.&nbsp; For the c-store shopper, choosing the right product can be a challenge when standing among all their options.&nbsp; Because many convenience customers are often in a hurry, the packaging of their food and drink items is an important factor in their product choices.&nbsp; As always, the industry is relying on packaging trends to give consumers the c-store experiences they want and help them find the right products.<\/p>\n<p><!--more--><\/p>\n<p><strong>Small is Big<\/strong><\/p>\n<p>Today\u2019s consumers are fans of small-sized packaging.&nbsp; Formats include single-serve packaging, multi-packs of individual portions, and resealable packaging.&nbsp; These smaller packages are also a win for store owners with less square footage to spare.<\/p>\n<p><strong>With Craft Beer, Design Matters<\/strong><\/p>\n<p>Craft beer sales in the U.S. reached nearly $5.8 billion in the year ending January 28, 2017.&nbsp; These craft beer buyers report that packaging has a large influence on the brands they choose.&nbsp; 71% of craft beer customers say they look for brands with bold and interesting packaging.<\/p>\n<p><strong>Clear and Concise<\/strong><\/p>\n<p>Consumers prefer transparency when it comes to the companies they purchase goods and services from.&nbsp; It\u2019s no wonder that packaging they can see the product through and less clutter in package copy are both a big hit with c-store shoppers and help them make decisions.<\/p>\n<p><strong>Flexibility<\/strong><\/p>\n<p>C-store shoppers obviously appreciate convenience. Consumers are looking for packaging with the following features:<\/p>\n<ul>\n<li>Easy opening<\/li>\n<li>Portability and mobile-optimized<\/li>\n<li>Light weight<\/li>\n<li>No-mess dispensing<\/li>\n<li>Resealability<\/li>\n<\/ul>\n<p>Consumers perceive packaging that are geared toward convenience as a benefit to buying those products and therefore are more likely to purchase.<\/p>\n<p><strong>Environmentally Friendly<\/strong><\/p>\n<p>Recent years have shown that consumers are much more critical of waste and value more sustainable packaging.&nbsp; Reports are finding that consumers are using eco-friendly attributes as a deciding factor in the products they grab, even at the c-store.<\/p>\n<p>As a c-store owner, it is your responsibility to make sure you\u2019re stocking the products your customers want and that they can find them easily.&nbsp; As store owners continue to purchase the products with packaging that cause consumers to purchase, manufacturers will continue evolve their packaging with demand.&nbsp; Be sure to monitor consumer buying patterns and optimize your shelves to place attractive packaging within their eyelines when they come into your store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many of the best convenience stores are filled with products of all kinds.&nbsp; These different products often come from several brands and in an assortment of varieties.&nbsp; For the c-store shopper, choosing the right product can be a challenge when standing among all their options.&nbsp; Because many convenience customers are often in a hurry, the [&hellip;]<\/p>\n","protected":false},"author":244,"featured_media":28088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[],"tags":[219,220,205],"class_list":["post-28087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-building-your-business","tag-consumer-trends","tag-industry-news"],"_links":{"self":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/28087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/users\/244"}],"replies":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/comments?post=28087"}],"version-history":[{"count":0,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/posts\/28087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media\/28088"}],"wp:attachment":[{"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/media?parent=28087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/categories?post=28087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goebt.com\/wp-json\/wp\/v2\/tags?post=28087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}