{"id":29770,"date":"2025-02-05T14:01:16","date_gmt":"2025-02-05T19:01:16","guid":{"rendered":"https:\/\/goebt.com\/?p=29770"},"modified":"2025-06-24T08:44:49","modified_gmt":"2025-06-24T12:44:49","slug":"dual-pricing-program-save-on-payment-processing-fees","status":"publish","type":"post","link":"https:\/\/goebt.com\/dual-pricing-program-save-on-payment-processing-fees\/","title":{"rendered":"Dual Pricing Program: A Smarter Way to Save on Payment Processing Fees"},"content":{"rendered":"

Why Your Store Should Switch to a Dual Pricing\u00a0 Program, How Dual Pricing Programs Save Your Store Money<\/span><\/em><\/span><\/p><\/blockquote>\n

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A Smarter Way to Save on Payment Processing Fees<\/strong><\/h2>\n

Credit card fees can add up to tens of thousands of dollars annually, leaving merchants with fewer resources to run their businesses. Enter the dual pricing program, a smarter solution for business owners looking to significantly reduce (or even eliminate) costly card processing fees.<\/p>\n

In this article, we\u2019ll break down exactly how dual pricing programs work, how they differ from surcharging, and the factors merchants should consider before implementing one. By understanding the mechanics of these programs, business owners can mitigate the cost of card processing fees while maintaining compliance with payment processing regulations.<\/p>\n

It is important to note that the adoption of these enhanced security features will be optional, with each state having the final authority to decide which features to implement based on their unique needs and preferences.<\/p>\n

What Is a Dual Pricing Program?<\/strong><\/h2>\n

A dual pricing program allows merchants to charge two different prices for their goods and services: a card price and a cash price. This approach (already a decades-old fixture in gas stations nationwide) offers a slight discount for customers who pay in cash, while the card price includes an additional amount offsetting any processing fees typically absorbed by the merchant.<\/p>\n

By clearly disclosing these two options to customers at the point of sale, customers are free to choose between either option without adding to a store owner\u2019s operating costs. On a psychological level, opting in to or out of the potential dual pricing benefits customers who now also have the chance to review their cart\u2019s final price tag before purchase. In turn, merchants gain flexibility in how they price items in order to cover the card processing fee for each transaction.<\/p>\n

Here\u2019s what it looks like in practice:<\/p>\n